Mount Everest Tea - Beginner Ceremonial Matcha 30g
€23.99
(TAX included)
Contents:
30 g
(€79.97* / 100 g)
Shipping from Poland
Shipping within 24h
This Matcha comes from the Kagoshima Prefecture and belongs to the ceremonial grade category. It is perfect for anyone just starting their journey with matcha.
Ingredients: Matcha* (*from organic farming).
| Manufacturer: | MOUNT EVEREST TEA |
|---|---|
| Tea format: | Loose |
| Packaging: | 30 g |
| Product type: | Tea |
| EAN: | 4013945166232 |
| Index: | 2201000133 |
| Expiration date: | 03.07.2027 |
Mount Everest Tea - Chashaku Matcha Spoon
Matcha spoon Chashaku from Mount Everest Tea. It is 16cm long and made of bamboo. Chashaku is used for measuring matcha green tea powder. It serves as a precise way to measure the right amount of tea, influencing the taste and aroma of the prepared infusion.
Moya Matcha Chashaku - Chashaku Matcha Spoon
Chashaku is the traditional spoon for serving matcha and an integral part of the matcha tea ceremony. The curved portion of the spoon is used to scoop a small portion of matcha tea and place in a bowl (matchawan). The mixture is then whisked to uniform consistency using a bamboo whisk (chasen). The amount of matcha served depends on individual preference.Traditionally, thin tea or “usucha” is prepared with 1 chashaku of matcha (one teaspoon) and approximately 75-100ml of hot water. This proportion is perfect for creating ideal frothy texture on the surface of matcha.Koicha, or thick tea, is made using significantly more matcha 4-6 chashaku portions (4-6 teaspoons) in 150ml of hot water. The resulting matcha is much denser and sweeter. Whisking it is more difficult and this method does not produce the characteristic foam. It is served almost exclusively as part of the Japanese tea ceremonyMATERIAL: bambooLENGHT: 18 cmNot dishwasher safe.
Mount Everest Tea - Takea - Chasen Holder
Porcelain Chasen holder by Mount Everest Tea. It allows your whisk to dry and stay in proper shape, even after frequent usage.Dishwasher safe.
Moya Matcha Chasen - Chasen Matcha Whisk
Traditional bamboo whisk or “chasen” is an indispensable tool of the Japanese matcha tea ceremony. The fine, handmade prongs are carved out in a single piece of bamboo. When using a chasen to whisk matcha it is best to keep a loose and relaxed wrist and make rapid zigzag motions in the shape of letter “W” or “M” – this helps to give matcha the ideal frothy texture.Tips for whipping up matcha:The traditional way to prepare matcha comes from the Japanese Tea Ceremony. It involves using a matcha bowl, a bamboo whisk- chasen and a bamboo spoon- chashaku. Place 2 chashaku spoons of matcha (1,5g) in a matcha bowl and pour 100ml of hot water (80 °C). Chasen in hand, vigorously whisk your matcha from the wrist in m-shaped, not circular, motion. In about 20 seconds your bowl should be filled with a perfect jade-green foam. You can add more water now if you like your matcha to be less strong.MATERIAL: light bamboo seasoned woodPRONGS: 100Not dishwasher safe.After use best to dry on dedicated chasen holder (sold seperately). Do not place a wet chasen in the carton container or any other closed container.
Brown House & Tea - Chashaku Matcha Spoon
Chashaku is a traditional bamboo scoop that helps you measure the perfect portion of matcha.Why choose it over a regular spoon? Preparing matcha is a beautiful ritual, where the tools you use matter. Bamboo is known for its antibacterial properties, making it an excellent choice for the kitchen. It doesn't absorb odors, doesn't stain, and is resistant to cracking, splitting, or warping.MATERIAL: light-seasoned bambooLENGTH: 18 cmNot dishwasher safe.
Mount Everest Tea - Akari Matcha Bowl
Akari bowl for Matcha from Mount Everest Tea. Made of stoneware, it has a capacity of 400ml, a height of 7cm, and a diameter of 12.8cm.
Moya Matcha - Matcha Chasen Stand
An essential component of every tea connoisseur’s matcha accoutrements. This fine black-glazed naoshi, or matcha whisk holder, will assist in keeping the chasen in proper shape, ultimately extending its service and durability. The matcha whisk holder, once purely an element of Japanese traditional tea ceremony, has nowadays become a practical tool that belongs in the kitchen of every avid matcha drinker.Matcha whisk holder helps the bamboo whisk chasen dry faster and maintain its shape and durability. Bamboo whisk sold separately.MATERIAL: ceramicSIZE: 7cm (height) x 6cm (diameter)COLOUR: onyx blackDishwasher safe.
Paper & Tea - Chasen Blonde Matcha Whisk
A matcha whisk made of bamboo. The list of tools and equipment used in the traditional Japanese tea ceremony is exhaustive. For modern-day matcha fans, however, only a few are absolute musts – among them the chasen whisk. This 80-bristled wonder is masterfully carved out of a single piece of bamboo in the traditional way.Height: 11 cmMaterial: bamboo
Moya Matcha - Matchawan Yuro - Matcha Bowl
Matchawan is the traditional bowl used in the Japanese tea ceremony and makes matcha preparation very easy. When whisking matcha with a bamboo whisk (chasen) the tall vertical walls of the matchawan help to prevent the water from spilling. The broad bottom of the bowl makes it easy to whisk the powder smoothly inside and quickly obtain the perfect froth on the surface. Please remember to use water not exceeding 80 °C temperature to preserve all the matcha properties.Matchawan Yuro is a handcrafted matcha bowl from fireclay with glaze finishing. It is shaped according to centuries’ old Japanese tradition from Kyoto adapted by a small ceramic studio in Cracow in collaboration with Moya Matcha. Each piece of stoneware is unique with its own natural and subtle variation. It is fired at very high temperature providing safety and durability.VOLUME: 400 ml,HEIGHT: 7,5 – 8,5 cm,DIAMETER: 10,5 – 11,5 cm.COUNTRY OF ORIGIN: PolandAs this is a handcrafted product, dimension and colour may vary slightly.Dishwasher safe.
Paper & Tea - Chashaku Blonde - Matcha Scoop
Chashaku Blonde is a special matcha scoop created by Paper & Tea. It is an essentail accessory during the matcha tea ceremony, also known as the Way of Tea, a sacred part of Japanese culture since the 12th century.Length: 18 cmMaterial: bamboo
ORIGAMI - Katakuchi Matcha Bowl 540ml - Black
Jointly developed by ORIGAMI and Saten japanese tea. The capacity is enough for one to two cups of ordinary matcha (thin tea). The bottom of the cup has a rounded bottom suitable for brewing and kneading, making it easy to brew smooth forms of matcha (thin tea), and it can also be used to quickly knead small amounts of matcha or thick tea for matcha lattes, etc.The tapered mouth makes it easy to hold and pour, and at the same time, the liquid returns to the inside of the cup when the matcha is being brewed, preventing spills and making the form more finely textured.The use of a new stone-like material called "Re-stone," which is strong enough to withstand the rigors of professional tableware, combined with a matte glaze with a warm texture, gives the item a traditional tea ceremony atmosphere and craft-like gentleness.Diameter: 140mmHeight: 80mm.Due to the characteristics of porcelain and production conditions, the surface may have fine irregularities or numerous small holes depending on the color and production period. Please note that this is not a defect. Designed and made in Japan.Dishwasher safe.
Leave us your e-mail, we will let you know as soon as the selected product appears in the offer!
Brown House & Tea - Matcha Chasen Stand - Mint
Properly profiled stand for drying and storing matcha whisks. It is an indispensable element in the kitchen of every lover of the traditional preparation of matcha tea.A carefully made stand is used to dry and store the matcha whisk. The ceramic stand ensures that the delicate whiskers of the chasen are kept in the right position, thanks to which the broom is not damaged. This allows for many years of use.
Leave us your e-mail, we will let you know as soon as the selected product appears in the offer!
Brown House & Tea - Chasen Matcha Whisk
Chasen by Brown House & Tea - a matcha whisk with a traditional Japanese shape. This tool is an integral part of the matcha tea preparation kit. It is used for professional mixing and foaming of tea. Delicate, creamy foam gives the drink a pleasant texture; it also balances out its taste.Made of bamboo.
Leave us your e-mail, we will let you know as soon as the selected product appears in the offer!
ORIGAMI - Katakuchi Matcha Bowl 540ml - Red
Jointly developed by ORIGAMI and Saten japanese tea. The capacity is enough for one to two cups of ordinary matcha (thin tea). The bottom of the cup has a rounded bottom suitable for brewing and kneading, making it easy to brew smooth forms of matcha (thin tea), and it can also be used to quickly knead small amounts of matcha or thick tea for matcha lattes, etc.The tapered mouth makes it easy to hold and pour, and at the same time, the liquid returns to the inside of the cup when the matcha is being brewed, preventing spills and making the form more finely textured.The use of a new stone-like material called "Re-stone," which is strong enough to withstand the rigors of professional tableware, combined with a matte glaze with a warm texture, gives the item a traditional tea ceremony atmosphere and craft-like gentleness.Diameter: 140mmHeight: 80mm.Due to the characteristics of porcelain and production conditions, the surface may have fine irregularities or numerous small holes depending on the color and production period. Please note that this is not a defect. Designed and made in Japan.Dishwasher safe.
Leave us your e-mail, we will let you know as soon as the selected product appears in the offer!
Brown House & Tea - Aurora Matchawan Matcha Bowl
Brown House & Tea Matchawan Aurora Bowl - a ceramic bowl for preparing matcha, handcrafted in Japan.The Matchawan is an original, large bowl designed for the matcha ceremony, with a diameter of 13 cm. Available in several color variants. Handmade product – each piece is unique and may vary slightly.
Leave us your e-mail, we will let you know as soon as the selected product appears in the offer!
ORIGAMI - Katakuchi Matcha Bowl 540ml - White
Jointly developed by ORIGAMI and Saten japanese tea. The capacity is enough for one to two cups of ordinary matcha (thin tea). The bottom of the cup has a rounded bottom suitable for brewing and kneading, making it easy to brew smooth forms of matcha (thin tea), and it can also be used to quickly knead small amounts of matcha or thick tea for matcha lattes, etc.The tapered mouth makes it easy to hold and pour, and at the same time, the liquid returns to the inside of the cup when the matcha is being brewed, preventing spills and making the form more finely textured.The use of a new stone-like material called "Re-stone," which is strong enough to withstand the rigors of professional tableware, combined with a matte glaze with a warm texture, gives the item a traditional tea ceremony atmosphere and craft-like gentleness.Diameter: 140mmHeight: 80mm.Due to the characteristics of porcelain and production conditions, the surface may have fine irregularities or numerous small holes depending on the color and production period. Please note that this is not a defect. Designed and made in Japan.Dishwasher safe.
Leave us your e-mail, we will let you know as soon as the selected product appears in the offer!
ORIGAMI - Katakuchi Matcha Bowl 540ml - Green
Jointly developed by ORIGAMI and Saten japanese tea. The capacity is enough for one to two cups of ordinary matcha (thin tea). The bottom of the cup has a rounded bottom suitable for brewing and kneading, making it easy to brew smooth forms of matcha (thin tea), and it can also be used to quickly knead small amounts of matcha or thick tea for matcha lattes, etc.The tapered mouth makes it easy to hold and pour, and at the same time, the liquid returns to the inside of the cup when the matcha is being brewed, preventing spills and making the form more finely textured.The use of a new stone-like material called "Re-stone," which is strong enough to withstand the rigors of professional tableware, combined with a matte glaze with a warm texture, gives the item a traditional tea ceremony atmosphere and craft-like gentleness.Diameter: 140mmHeight: 80mm.Due to the characteristics of porcelain and production conditions, the surface may have fine irregularities or numerous small holes depending on the color and production period. Please note that this is not a defect. Designed and made in Japan.Dishwasher safe.
Leave us your e-mail, we will let you know as soon as the selected product appears in the offer!
Brown House & Tea - Matcha Chasen Stand - Black
Properly profiled stand for drying and storing matcha whisks. It is an indispensable element in the kitchen of every lover of the traditional preparation of matcha tea.A carefully made stand is used to dry and store the matcha whisk. The ceramic stand ensures that the delicate whiskers of the chasen are kept in the right position, thanks to which the broom is not damaged. This allows for many years of use.
Leave us your e-mail, we will let you know as soon as the selected product appears in the offer!
Product reviews are obtained by means of the Trustpilot program, which allows customers who have actually purchased the product in our store issue opinions based on an individual link. Both positive and negative reviews are published in accordance with Trustpilot's terms and conditions - see Trustpilot terms and conditions. The star rating is the average of all customer ratings for a given product.
This Matcha comes from the Kagoshima Prefecture and belongs to the ceremonial grade category. It is perfect for anyone just starting their journey with matcha.
Ingredients: Matcha* (*from organic farming).
| Manufacturer: | MOUNT EVEREST TEA |
|---|---|
| Tea format: | Loose |
| Packaging: | 30 g |
| Product type: | Tea |
| EAN: | 4013945166232 |
| Index: | 2201000133 |
| Expiration date: | 03.07.2027 |
Mount Everest Tea - Chashaku Matcha Spoon
Matcha spoon Chashaku from Mount Everest Tea. It is 16cm long and made of bamboo. Chashaku is used for measuring matcha green tea powder. It serves as a precise way to measure the right amount of tea, influencing the taste and aroma of the prepared infusion.
Moya Matcha Chashaku - Chashaku Matcha Spoon
Chashaku is the traditional spoon for serving matcha and an integral part of the matcha tea ceremony. The curved portion of the spoon is used to scoop a small portion of matcha tea and place in a bowl (matchawan). The mixture is then whisked to uniform consistency using a bamboo whisk (chasen). The amount of matcha served depends on individual preference.Traditionally, thin tea or “usucha” is prepared with 1 chashaku of matcha (one teaspoon) and approximately 75-100ml of hot water. This proportion is perfect for creating ideal frothy texture on the surface of matcha.Koicha, or thick tea, is made using significantly more matcha 4-6 chashaku portions (4-6 teaspoons) in 150ml of hot water. The resulting matcha is much denser and sweeter. Whisking it is more difficult and this method does not produce the characteristic foam. It is served almost exclusively as part of the Japanese tea ceremonyMATERIAL: bambooLENGHT: 18 cmNot dishwasher safe.
Mount Everest Tea - Takea - Chasen Holder
Porcelain Chasen holder by Mount Everest Tea. It allows your whisk to dry and stay in proper shape, even after frequent usage.Dishwasher safe.
Moya Matcha Chasen - Chasen Matcha Whisk
Traditional bamboo whisk or “chasen” is an indispensable tool of the Japanese matcha tea ceremony. The fine, handmade prongs are carved out in a single piece of bamboo. When using a chasen to whisk matcha it is best to keep a loose and relaxed wrist and make rapid zigzag motions in the shape of letter “W” or “M” – this helps to give matcha the ideal frothy texture.Tips for whipping up matcha:The traditional way to prepare matcha comes from the Japanese Tea Ceremony. It involves using a matcha bowl, a bamboo whisk- chasen and a bamboo spoon- chashaku. Place 2 chashaku spoons of matcha (1,5g) in a matcha bowl and pour 100ml of hot water (80 °C). Chasen in hand, vigorously whisk your matcha from the wrist in m-shaped, not circular, motion. In about 20 seconds your bowl should be filled with a perfect jade-green foam. You can add more water now if you like your matcha to be less strong.MATERIAL: light bamboo seasoned woodPRONGS: 100Not dishwasher safe.After use best to dry on dedicated chasen holder (sold seperately). Do not place a wet chasen in the carton container or any other closed container.
Brown House & Tea - Chashaku Matcha Spoon
Chashaku is a traditional bamboo scoop that helps you measure the perfect portion of matcha.Why choose it over a regular spoon? Preparing matcha is a beautiful ritual, where the tools you use matter. Bamboo is known for its antibacterial properties, making it an excellent choice for the kitchen. It doesn't absorb odors, doesn't stain, and is resistant to cracking, splitting, or warping.MATERIAL: light-seasoned bambooLENGTH: 18 cmNot dishwasher safe.
Mount Everest Tea - Akari Matcha Bowl
Akari bowl for Matcha from Mount Everest Tea. Made of stoneware, it has a capacity of 400ml, a height of 7cm, and a diameter of 12.8cm.
Moya Matcha - Matcha Chasen Stand
An essential component of every tea connoisseur’s matcha accoutrements. This fine black-glazed naoshi, or matcha whisk holder, will assist in keeping the chasen in proper shape, ultimately extending its service and durability. The matcha whisk holder, once purely an element of Japanese traditional tea ceremony, has nowadays become a practical tool that belongs in the kitchen of every avid matcha drinker.Matcha whisk holder helps the bamboo whisk chasen dry faster and maintain its shape and durability. Bamboo whisk sold separately.MATERIAL: ceramicSIZE: 7cm (height) x 6cm (diameter)COLOUR: onyx blackDishwasher safe.
Paper & Tea - Chasen Blonde Matcha Whisk
A matcha whisk made of bamboo. The list of tools and equipment used in the traditional Japanese tea ceremony is exhaustive. For modern-day matcha fans, however, only a few are absolute musts – among them the chasen whisk. This 80-bristled wonder is masterfully carved out of a single piece of bamboo in the traditional way.Height: 11 cmMaterial: bamboo
Moya Matcha - Matchawan Yuro - Matcha Bowl
Matchawan is the traditional bowl used in the Japanese tea ceremony and makes matcha preparation very easy. When whisking matcha with a bamboo whisk (chasen) the tall vertical walls of the matchawan help to prevent the water from spilling. The broad bottom of the bowl makes it easy to whisk the powder smoothly inside and quickly obtain the perfect froth on the surface. Please remember to use water not exceeding 80 °C temperature to preserve all the matcha properties.Matchawan Yuro is a handcrafted matcha bowl from fireclay with glaze finishing. It is shaped according to centuries’ old Japanese tradition from Kyoto adapted by a small ceramic studio in Cracow in collaboration with Moya Matcha. Each piece of stoneware is unique with its own natural and subtle variation. It is fired at very high temperature providing safety and durability.VOLUME: 400 ml,HEIGHT: 7,5 – 8,5 cm,DIAMETER: 10,5 – 11,5 cm.COUNTRY OF ORIGIN: PolandAs this is a handcrafted product, dimension and colour may vary slightly.Dishwasher safe.
Paper & Tea - Chashaku Blonde - Matcha Scoop
Chashaku Blonde is a special matcha scoop created by Paper & Tea. It is an essentail accessory during the matcha tea ceremony, also known as the Way of Tea, a sacred part of Japanese culture since the 12th century.Length: 18 cmMaterial: bamboo
ORIGAMI - Katakuchi Matcha Bowl 540ml - Black
Jointly developed by ORIGAMI and Saten japanese tea. The capacity is enough for one to two cups of ordinary matcha (thin tea). The bottom of the cup has a rounded bottom suitable for brewing and kneading, making it easy to brew smooth forms of matcha (thin tea), and it can also be used to quickly knead small amounts of matcha or thick tea for matcha lattes, etc.The tapered mouth makes it easy to hold and pour, and at the same time, the liquid returns to the inside of the cup when the matcha is being brewed, preventing spills and making the form more finely textured.The use of a new stone-like material called "Re-stone," which is strong enough to withstand the rigors of professional tableware, combined with a matte glaze with a warm texture, gives the item a traditional tea ceremony atmosphere and craft-like gentleness.Diameter: 140mmHeight: 80mm.Due to the characteristics of porcelain and production conditions, the surface may have fine irregularities or numerous small holes depending on the color and production period. Please note that this is not a defect. Designed and made in Japan.Dishwasher safe.
Leave us your e-mail, we will let you know as soon as the selected product appears in the offer!
Brown House & Tea - Matcha Chasen Stand - Mint
Properly profiled stand for drying and storing matcha whisks. It is an indispensable element in the kitchen of every lover of the traditional preparation of matcha tea.A carefully made stand is used to dry and store the matcha whisk. The ceramic stand ensures that the delicate whiskers of the chasen are kept in the right position, thanks to which the broom is not damaged. This allows for many years of use.
Leave us your e-mail, we will let you know as soon as the selected product appears in the offer!
Brown House & Tea - Chasen Matcha Whisk
Chasen by Brown House & Tea - a matcha whisk with a traditional Japanese shape. This tool is an integral part of the matcha tea preparation kit. It is used for professional mixing and foaming of tea. Delicate, creamy foam gives the drink a pleasant texture; it also balances out its taste.Made of bamboo.
Leave us your e-mail, we will let you know as soon as the selected product appears in the offer!
ORIGAMI - Katakuchi Matcha Bowl 540ml - Red
Jointly developed by ORIGAMI and Saten japanese tea. The capacity is enough for one to two cups of ordinary matcha (thin tea). The bottom of the cup has a rounded bottom suitable for brewing and kneading, making it easy to brew smooth forms of matcha (thin tea), and it can also be used to quickly knead small amounts of matcha or thick tea for matcha lattes, etc.The tapered mouth makes it easy to hold and pour, and at the same time, the liquid returns to the inside of the cup when the matcha is being brewed, preventing spills and making the form more finely textured.The use of a new stone-like material called "Re-stone," which is strong enough to withstand the rigors of professional tableware, combined with a matte glaze with a warm texture, gives the item a traditional tea ceremony atmosphere and craft-like gentleness.Diameter: 140mmHeight: 80mm.Due to the characteristics of porcelain and production conditions, the surface may have fine irregularities or numerous small holes depending on the color and production period. Please note that this is not a defect. Designed and made in Japan.Dishwasher safe.
Leave us your e-mail, we will let you know as soon as the selected product appears in the offer!
Brown House & Tea - Aurora Matchawan Matcha Bowl
Brown House & Tea Matchawan Aurora Bowl - a ceramic bowl for preparing matcha, handcrafted in Japan.The Matchawan is an original, large bowl designed for the matcha ceremony, with a diameter of 13 cm. Available in several color variants. Handmade product – each piece is unique and may vary slightly.
Leave us your e-mail, we will let you know as soon as the selected product appears in the offer!
ORIGAMI - Katakuchi Matcha Bowl 540ml - White
Jointly developed by ORIGAMI and Saten japanese tea. The capacity is enough for one to two cups of ordinary matcha (thin tea). The bottom of the cup has a rounded bottom suitable for brewing and kneading, making it easy to brew smooth forms of matcha (thin tea), and it can also be used to quickly knead small amounts of matcha or thick tea for matcha lattes, etc.The tapered mouth makes it easy to hold and pour, and at the same time, the liquid returns to the inside of the cup when the matcha is being brewed, preventing spills and making the form more finely textured.The use of a new stone-like material called "Re-stone," which is strong enough to withstand the rigors of professional tableware, combined with a matte glaze with a warm texture, gives the item a traditional tea ceremony atmosphere and craft-like gentleness.Diameter: 140mmHeight: 80mm.Due to the characteristics of porcelain and production conditions, the surface may have fine irregularities or numerous small holes depending on the color and production period. Please note that this is not a defect. Designed and made in Japan.Dishwasher safe.
Leave us your e-mail, we will let you know as soon as the selected product appears in the offer!
ORIGAMI - Katakuchi Matcha Bowl 540ml - Green
Jointly developed by ORIGAMI and Saten japanese tea. The capacity is enough for one to two cups of ordinary matcha (thin tea). The bottom of the cup has a rounded bottom suitable for brewing and kneading, making it easy to brew smooth forms of matcha (thin tea), and it can also be used to quickly knead small amounts of matcha or thick tea for matcha lattes, etc.The tapered mouth makes it easy to hold and pour, and at the same time, the liquid returns to the inside of the cup when the matcha is being brewed, preventing spills and making the form more finely textured.The use of a new stone-like material called "Re-stone," which is strong enough to withstand the rigors of professional tableware, combined with a matte glaze with a warm texture, gives the item a traditional tea ceremony atmosphere and craft-like gentleness.Diameter: 140mmHeight: 80mm.Due to the characteristics of porcelain and production conditions, the surface may have fine irregularities or numerous small holes depending on the color and production period. Please note that this is not a defect. Designed and made in Japan.Dishwasher safe.
Leave us your e-mail, we will let you know as soon as the selected product appears in the offer!
Brown House & Tea - Matcha Chasen Stand - Black
Properly profiled stand for drying and storing matcha whisks. It is an indispensable element in the kitchen of every lover of the traditional preparation of matcha tea.A carefully made stand is used to dry and store the matcha whisk. The ceramic stand ensures that the delicate whiskers of the chasen are kept in the right position, thanks to which the broom is not damaged. This allows for many years of use.
Leave us your e-mail, we will let you know as soon as the selected product appears in the offer!
Product reviews are obtained by means of the Trustpilot program, which allows customers who have actually purchased the product in our store issue opinions based on an individual link. Both positive and negative reviews are published in accordance with Trustpilot's terms and conditions - see Trustpilot terms and conditions. The star rating is the average of all customer ratings for a given product.