I brew coffee, I roast coffee and I try to talk about coffee. I always want these activities to be as simple as possible.
Yes: Hard data, legit knowledge, using the tongue, pure joy.
No: Urban knowledge, biases, fuss, and ego fights.
I like asking questions. Preferably the most trivial and the toughest ones. Those in the middle are simply boring, most of the time.
Breaking patterns, questioning habits, inquisitiveness, turning beliefs upside down, mocking the doubtless faith in authorities. This is how you do it.
The boom in the specialty coffee industry has been on for several years. Baristas are tirelessly gaining experience, broadening their knowledge of coffee, honing their skills, and mastering modern techniques.…