{"id":3536,"date":"2018-01-15T13:44:10","date_gmt":"2018-01-15T12:44:10","guid":{"rendered":"https:\/\/www.coffeedesk.pl\/blog\/?p=3536"},"modified":"2020-03-17T16:09:14","modified_gmt":"2020-03-17T15:09:14","slug":"cheap-marketing-for-cafe","status":"publish","type":"post","link":"https:\/\/www.coffeedesk.com\/blog\/cheap-marketing-for-cafe\/","title":{"rendered":"How to: Cheap Marketing for a Caf\u00e9"},"content":{"rendered":"

Hey you! Yes, you \u2013 the one working in the coffee business! First of all, congratulations. What a wonderful feeling it is to make a living out of your passion! And coffee itself is a very enjoyable topic, isn\u2019t it?<\/big><\/strong><\/p>\n

Secondly<\/strong>, perhaps you are a cafe owner or an employee. Maybe you\u2019ve just started thinking about opening your own place? Anyway, one thing is certain: beside an extensive knowledge about coffee beans, processing methods, roasting and brewing, you also have to know a little bit of something from a different field. It\u2019s time for marketing!<\/p>\n

Take it easy<\/h2>\n

Relax, it is not as difficult as it seems. To begin with, ladies and gentlemen, I shall provide you with the simplest definition:<\/p>\n

Marketing is a collection of all kinds of techniques supporting the sale of our product.<\/p><\/blockquote>\n

Let it be a TV commercial, newspaper ad, canvassing, PR, promotions, word-of-mouth\u2026 you name it.
\nHowever, we should remember that every trade has its own rules. The differences lie in the market size and its specifics, the customer characteristics or the production process. Our case is pretty simple. The marketing actions should be an answer to the question: \u201cWhat should I do to make more people visit my cafe, have them make a purchase and gladly come back, as well as how not to go bankrupt while doing so?\u201d So, let\u2019s find out about that!<\/p>\n

\"warszawa<\/p>\n

Let\u2019s do it!<\/h2>\n

Let\u2019s say that your task is to conduct a marketing campaign for a small cafe in the city centre, for example, in Lublin. The cafe has been opened for a few weeks and is located near the Old Town. You\u2019re visited mostly by the regulars who are your friends, and some tourists. You serve standard espressos and alternatively brewed coffee, but you also have cakes \u2013 because you can\u2019t really enjoy a coffee without a piece of cake, obviously. And, believe me or not \u2013 this set of info is enough to create a formula for cheap or even free marketing for your little cafe.<\/p>\n

The Internet<\/h3>\n

I won\u2019t repeat any clich\u00e9s about the power of the Internet and the importance of one\u2019s presence in the social media. However, the presence itself is not enough; you should learn how to be there and not merely exist. In practice, it means managing your channels regularly, and I recommend starting with it.<\/p>\n

Most of all, you need to build up your Google Business<\/strong> profile. Pictures, descriptions, price range, map \u2013 try to fill all those fields. You\u2019ll be surprised how many people find and rate you through the browser. Don\u2019t be passive! Reply to your customers\u2019 reviews and stay in touch with them online as well. It doesn\u2019t cost you anything, but your presence will surely be remembered.<\/p>\n

As for the social media, you should remember not to do too many things at once. You are not (yet) a global brand and you don\u2019t have to fill every available space on the Internet with your business. Being where your customer hangs out is enough! E.g., the most popular social media in Poland are still Facebook and Instagram: we will focus on those.<\/p>\n

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Post udost\u0119pniony przez Kawiarnia Coffeedesk Bajkowe (@kawiarniacoffeedesk)<\/a>